Which CMS is Best for SEO?
Did you know that on any given day, 64% of digital marketers are actively working on SEO? It just goes to show how important SEO and maintaining your organic online presence are in any marketing strategy.
The right content management system, or CMS for short, is important if you want to lay a solid foundation for your SEO efforts.
The Good Marketer advises looking for a platform with functionalities built-in for optimizing your on-page and technical SEO to ensure you are getting the most out of your CMS.
With so many CMSs available, you should consult The Climax Core to get a good recommendation on which CMS will work best for your goals.
CMS Platforms Recommendations for SEO
We will look at some of the most popular platforms to help you choose the best CMS to meet your SEO needs and goals.
You can create an SEO-friendly site using the WordPress CMS – and you wouldn’t expect anything less, given that WordPress powers more than 50% of all websites. You can add page titles, headings, meta descriptions, alt-text for images, and customizable URLs to your pages and blogs using this CMS.
You can use the WordPress library or other third-party marketplaces to find a wide variety of responsive website themes to assist you in designing your ideal site.
You can have more control over your website’s appearance on mobile devices by using a solution like Elementor Page Builder, Divi Builder, which makes building your site ten times easier. It’s also completely free!
WordPress enables you to include a complex blog on your site, as well as update permalink settings, use categories and tags to organize your content, and even create and manage your navigation menu to suit your and your customers’ user experience.
The built-in SEO tools in WordPress stop here. That doesn’t mean you can’t continue your SEO journey. WordPress plugins are available for all best practices such as redirects, XML sitemaps, analytics, site speed, and more.
Installing a plugin such as Yoast SEO, for example, will assist you in optimizing your on-page content, meta descriptions, and titles. It will also make suggestions for readable text and keywords.
Wix is another go-to option for small businesses, freelancers, and entrepreneurs who need to launch a site quickly thanks to their drag-and-drop builder. Wix’s simple CMS assists you with SEO elements on your site without delving too deeply.
When you use Wix as your platform, your primary SEO tool will be Wix SEO Wiz, a knowledge base that outlines how to build and publish content that can compete in search engine results pages. You can also use SEO Wiz to assess your site’s current SEO, find useful tips, and learn how to improve your Wix site.
From your dashboard, you can manage your SEO essentials such as alt text for images, sitemaps, redirects, URLs, meta titles and descriptions, and SSL files.
As a result, if you are a larger company looking for a more advanced SEO platform or want to scale your business, Wix should not be your first choice. It’s better suited to a small company with a small website.
Look no further than Shopify if you need a capable eCommerce site CMS. The built-in eCommerce tools ensure that all SEO best practises are followed as one of the most popular online store platforms.
Shopify, like Wix, was designed for independent workers and small businesses that need a simple site with minimal customization. The site is well-known for its simplicity, from design to hosting and even SEO basics.
You can use this CMS to target specific keywords, add alt tags to all media types, create sitemaps and redirects, and even optimise the structure of your website.
The disadvantage of a simple CMS is that you cannot directly edit your robots.txt file, and updating your XML sitemap is difficult. You will also need a paid plan for your website to be indexed by search engines, as Shopify does not allow trial sites to be indexed.
Finishing the Circle
To summaries, a content management system with the appropriate functionalities and extensions can help you build and optimize your website for both visitors and search engines.
Investing in a CMS platform that aligns with your business goals and SEO strategy will assist you in increasing organic traffic and online presence.