Are You Overlooking the Benefit of Local SEO for Small Businesses?
If you own a small business or are thinking about starting one, here’s how search engine optimization can help.
The Great Resignation. The Big Quit. The Great Reshuffle. Whatever you want to call it, it’s had a huge impact.
People all over the world are quitting their jobs and starting their own small businesses in order to achieve a better work-life balance.
In fact, it is estimated that 73 thousand people in India will start a new business in 2022.
When you own a small business, you must ensure that it stands out from the crowd. This is where a solid local SEO strategy can help you.
Not sure about the advantages of local SEO for small businesses?
Don’t worry. Climax core offers local SEO services to small businesses and has compiled this comprehensive guide to local SEO.
What are the benefits of local SEO, how does it help small businesses, and how can it help your business grow?
Let’s find out.
How Does Local SEO Work for Small Businesses?
Search engine optimization (SEO) is the process by which a company improves its online presence in order to appear more prominently in search engines such as Google, Bing, and Yahoo.
Local SEO is a subset of traditional SEO in which a small business works to improve its position in Local searches.
Every day, more than 60% of people conduct a local search. This indicates that they are looking for products and services in their immediate vicinity. ‘Best Restaurant near me,’ ‘Electricians in Ankleshwar,’ or ‘ theatres near me ‘ are examples of searches.
As a small business, you can use local SEO to target these search engine users and encourage them to purchase from you.
Which businesses require local SEO?
What types of businesses need local SEO is the short response to your question. any company that caters to local customers.
What types of businesses require local SEO? to answer the longer question the use of local search engine optimization can be particularly advantageous for some businesses.
Let’s look at some of them.
1. Non-Online Businesses
Some companies have a website but do not sell their products online. Local SEO can still help you attract customers to your physical stores.
Local SEO can assist people in learning more about your company, increasing brand awareness, and, most importantly, locating your store or showroom.
Because nearly 80% of local searches result in an offline purchase, local SEO is critical for your business even if you don’t have eCommerce functionality.
2. Companies without a website
An estimated one in four small businesses don’t have a website. Making a website might not be at the top of your priority list if you run a small business, have a limited marketing budget, or are short on time.
The good news is that local SEO can still be useful even if you don’t have a personal website.
You can engage with your customers and improve your chances of showing up in the “Google Local Business” at the top of local search results by creating a Google Business Profile. Later on, we’ll go over Google Business Profiles in more detail.
Even if you don’t have a website, your business can benefit from mentions of your name, address, and phone number on other websites and directories. The fifth most important ranking factor for local SEO is considered to be “NAP” citations.
3. Businesses with a lot of competition
Naturally, some industries are highly competitive. For instance, Mumbai has more hotels and restaurants than Maharashtra, the United States, the United Kingdom, and Dubai combined!
This means that local SEO for small businesses isn’t just a “nice to have;” it’s a necessity if you have a lot of competitors in your neighborhood.
With a strong local SEO strategy, you have a better chance of surpassing your rivals and rising to the top of the search engine results, which raises the likelihood that customers will stop by.
So, make sure to think about local SEO whether you work in real estate, hospitality, or law.
What Local SEO Techniques Work Best for Small Businesses?
Now that you have a better understanding of what local SEO is, you may be wondering how to apply it to your small business.
You can use a variety of local SEO techniques to enhance your online visibility. While some are quick wins, others might take a little longer.
Climax Core always advises doing some research before you start. Consider:
- The keywords you want to rank for
- The target audience you want to attract
- The competitors who offer similar products and services to you
- This will give you the information you need to make the right decisions.
1. Optimising a Website
For local SEO, an excellent place to start is by auditing the current content on your website. Check to see if your website pages and blog posts are targeting the localised keywords you want to rank for.
Not just the words on your pages should be checked. Your website’s search engine visibility may be affected by your links, images, and meta descriptions.
2. Making your Google Business Profile Verify and Optimised
Your local SEO can be easily enhanced by creating a Google Business Profile, formerly known as Google My Business. You can use it to give your company an online presence and raise the likelihood that it will show up in local Google searches.
The Bing alternative, Bing Places for Business, allows you to import the data from your Google Business Profile as well.
3. Social Visibility
70% of people, even those they don’t know, will believe a recommendation from someone else. As a result, gathering testimonials and feedback for your small business may be worthwhile.
Search engine results from Justdial, TripAdvisor, India Mart, and your Google Business Profile all rank highly, assisting potential customers in making an educated decision.
4. Technical SEO
Technical SEO is the term used to describe non-content-related factors that can either benefit or hurt your website.
For instance, can Google find and rank the appropriate content on your web pages by crawling and indexing them?
How quickly do your pages load? Are mobile and desktop users able to access your website?
Signing up for Google Search Central is advised by Climax Core. You can use this free tool to find out if there are any problems that will affect how well your website ranks in search engines. Then, you have the option of either taking care of the issues yourself or hiring a web developer.
5. Link Building
A positive local SEO ranking signal that demonstrates the authority and reliability of your website’s content is obtaining links from high-quality websites and directories.
To obtain a link from a high-quality website, which requires value-adding, is much harder than it appears to be. What can only you provide that no one else can?
If you can get just one trustworthy link from another website to your recently published page, you’ll be doing fantastically well considering that 94% of website content lacks external links.
Should Small Businesses Invest in Local SEO?
Every Rupees counts when you are in charge of a small company’s marketing. To ensure a healthy return on investment, you must make sure the money you spend is put to good use.
Depending on your industry of employment and your competition, you’ll experience a different return on investment.
But for small businesses, local SEO is one of the most economical marketing avenues.
Local SEO and PPC campaigns should be contrasted (PPC). You pay to have your company appear at the top of search results with pay-per-click advertising. But your advertisement is gone when you pause or stop a campaign. Even after you stop concentrating on it, local SEO will help you rank highly.
70% of marketers would always choose local SEO over PPC if given the option.
You gain more than just a financial advantage from investing in local SEO. Additionally, it can aid in building trust in your city / area. Building your brand and generating favourable publicity through collaboration with other Local Business businesses and organisations will benefit your business in the long run.
In conclusion, local SEO for small businesses is frequently a requirement.
Local SEO for small businesses can appear difficult, especially if you have no prior experience.
However, it is definitely worth investing in, and even minor changes can improve your search engine rankings.
We’d like to leave you with one last thought. The internet is used by 97% of people to learn about a local business. This means that having a Local search engine presence, even if you don’t have your own website, can give you an advantage over your competitors.
Take a look at where you currently rank in search engines. If you’re unhappy with your current situation, there are numerous things you can do to improve.
Remember, Climax Core can assist you if you’re looking for local, affordable SEO services for small businesses.